Amazon.com is jumped into the crowded Smartphone market with its own phone called Fire Phone, directly confronting with Apple and Samsung.

The introduction continues Amazon's evolution from online book seller to global technology titan.

The phone, like the other Amazon’s electronic devices, including readers and tablets, is tightly integrated to Amazon online shopping and presents some very interesting technologies and points of difference.

• Fire uses a four dedicated front facing cameras and a infrared technology to recognize and track where your face is both in the day light and in the dark. The reason for this id to enable a feature called “dynamic perspective”: the tech will dynamically change your viewing experience depending upon your perspective, as well as how you hold and move the phone. 
• Amazon’s Fire Phone won’t have Google’s services. In fact the phone will have its own applications and its own App Store.
• Firefly feature will make your shopping in Amazon even easier. It can identify songs and products via microphone and camera, then is Amazon the products will automatically queued for you to buy. Firefly also utilises the phone’s camera to recognise phones numbers of local businesses.
• Fire users will get unlimited cloud storage for their pictures
• Fire phone is built with Corning durable Gorilla Glass 3 panels on both the front and the rear, but the glass isn’t shatterproof so if you have a habit of breaking phone displays, this presents twice the risk.